PHAG

Phonetically, a version of our name is used in some parts of the world to reference a cigarette, and in the minds of many, it is a slang term referencing homosexuals. Our use of the PHAG acronym stems from a less-known origin, the urban dictionary.
phag (noun). An individual who proudly thrives to thwart oppression and negative stereotypes.
Through our merchandising and service to our community, we proudly extend our positive interpretation of this term beyond the confines of our business, into the lives and homes of our customers, from all walks of life!